KFC’s plant-based test was a huge win

KFC’s test of plant-based chicken was at just a single restaurant in August, and it only lasted about five hours, but the impact for the company was far bigger.

The U.S. fried chicken chain generated $2 billion worth of media impressions with that single-store test, which generated long lines of customers interested in being one of the first to try Beyond Fried Chicken.

“The results were very positive,” said David Gibbs, president of KFC parent company Yum Brands, on the company’s third quarter earnings call Tuesday.,,,,,,Read More